Recently, the Vietnamese government has opened the real estate market to foreign buyers, including Vietnamese Americans who do not yet hold a Vietnamese passport. This policy, which allows ownership of properties—particularly those in high-rise buildings—has attracted significant interest from investors and business communities.

Currently, Soho SoCal is implementing a strategy to help the Vietnamese community in the U.S. gain more information and knowledge about purchasing property in Vietnam. For us, business is not only about generating revenue and cash flow, but also about creating value, inspiration, and hope — helping one another to share and spread these values when returning to Vietnam.